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In May 2004, the Livestrong bracelet was launched by Nike and its advertising agency, Wieden+Kennedy. The yellow bracelets were sold for $1.00 each, as part of the Lance Armstrong Foundation's "Wear Yellow, Live Strong" campaign.
Getting Silicone Wrist Bracelets Made
Some suppliers may be better than others when deciding to purchase silicone wrist bracelets in large quantities. You should be able to choose the color and imprint on the bracelet. Keep in mind that many colors are already associated with organizations, so you may want to choose a unique color to avoid having your awareness bracelets confused with another cause. You should not pay more than 20 to 50 cents per bracelet if you are purchasing in bulk, especially if you are going to sell the bracelets for $1.00 a piece.
Causes
Many charities and causes are associated with a specific color and choose to use that color when purchasing awareness bracelets. The Livestrong bracelet is a bright yellow color, so many people now associate that particular yellow color with the Lance Armstrong Foundation. Other colors associated with specific causes and organizations include pink for breast cancer, green for kidney donation, red and blue for epilepsy, blue and white for Hurricane Katrina, and red for AIDS prevention.
Warning
Do not wear these bracelets if you have a rubber or silicone allergy. Silicone wrist bracelets are a choking hazard and should not be worn or given to children under the age of four. If you have a child in high school or middle school, you may want to ask them their reason for wearing a specific colored rubber bracelet, and make sure the reasons are aligned with a cause rather than a sex act. Silicone wrist bracelets will eventually crack or break over time.

 

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