Custom bracelets are easy to order, easy to wear, low-cost and high visibility items. Custom rubber bracelets are popular with all ages. This simple band offers a powerful medium for conveying a message for supporting a cause, political affiliation or allegiance. Silicone rubber wristbands hit the scene in 2004 when Lance Armstrong - a professional cyclist and Nike introduced the "Livestrong" bracelet that was intended to support cancer funding and research.
The Rubber Band Bracelet trend did last long enough for several NBA players to start sporting them, though. Nike, always with a keen eye on basketball fashion improved on the trend by using the silicone rubber that they had previously used on sports watch bands and creating the Nike Baller Id Band Bracelets. Because you can"t really print on silicone, the messages were imprinted or embossed into the rubber and said sports related things like "Baller" and "Player". They came in sets three, often in specific team colors. Many NBA players, most notably LeBron James were seen wearing the Baller ID Bands on and off the court.
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