In 2004, Lance Armstrong began selling yellow cancer bracelets with the word Livestrong on them. Ever since this campaign began, the selling of custom wristbands has become main stream and nearly everyone has at least one. There are some for diseases, which when sold, proceeds are donated to research for a cure of the disease. Another type of band is the inspirational type. These bands usually have words of encouragement on them. Finally, the last type of band is one that just raises awareness of a global cause. Some of the recent global causes that have these bracelets are the fight against global poverty, the fight against AIDS, and the battle against racism.
The Rubber Band Bracelet trend did last long enough for several NBA players to start sporting them, though. Nike, always with a keen eye on basketball fashion improved on the trend by using the silicone rubber that they had previously used on sports watch bands and creating the Nike Baller Id Band Bracelets. Because you can"t really print on silicone, the messages were imprinted or embossed into the rubber and said sports related things like "Baller" and "Player". They came in sets three, often in specific team colors. Many NBA players, most notably LeBron James were seen wearing the Baller ID Bands on and off the court.
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